Branding For Campgrounds

Our team at Insider Perks can help you set a strong foundation for your brand by starting with a logo design. Once we’ve settled on something you love then we’ll take the colors and identity from that logo and use them as a starting point for everything else we create. In fact, we feel so strongly about starting with a great logo, that we include it for free with all of our Premium Website Designs.

Once your logo is done, the real work begins. We want your website to match this identity as closely as possible and expand on it. The same colors you chose for the logo should extend onto your website, brochures, flyers, advertising, billboards, and everything else you do to promote your RV Park.

This also applies to the font used in your logo. You should be using this same font across all of your advertising or a font that pairs well with it. For example, your logo might have something stylish like the WCM Fireside Chats logo above that doesn’t look great on your website. That’s ok. Instead, you should choose something similar that is bold and stands out for your headings, then add a cleaner font that works for paragraphs or smaller text.

Lastly, don’t ever forget that branding is much more than design. In fact, it’s literally everything you do. Your brand is defined by your team members, your customer service, your online reviews, what you post on social media, and every touch point you have with all of your guests.