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We’ve compiled five easy tips that campgrounds can use to climb search rankings with speed. We aren’t saying that you’ll appear at the top of the search results in a couple days, but we do guarantee that using these tips will help your RV Park climb search rankings on all major search engines over time. Persistence and patience are key factors in search engine optimization, and while it won’t happen overnight, keeping these best practices top of mind will help your content rank.
Tip 1: Keyword Planning
It all starts with keyword planning
Businesses with great content on their websites tend to appear at the top of the search results, and great content has a focus on keywords. Before you create a web page, you must first determine what word or words you want your campground or RV Park to rank for. Keyword planning is not simple, especially for businesses that don’t understand how to plan. You cannot simply pick a word, type it a bunch of times, and hope to appear at the top of Google search rankings. Search engines are not fooled by this. Keyword density is important, but it’s not the only thing that the search algorithms consider when ranking pages in search results, especially with new progress with Google’s RankBrain. There are many factors that affect local search, and it’s important to dominate the ones you have control of.
Make target keywords niche, targeted and relevant
When keyword planning, be sure to use niche words and target keywords that are relevant enough to get your campground appearing in front of the right people online. If you want your campground to appear to the right local audience, you must be specific to your community. Simply using “campground” won’t guarantee you’ll appear when users search that term. It’s not impossible, but it’s difficult for local businesses to appear in the top few results for broad keywords. There is a much better chance to appear at the top of the search results if the keywords are narrowed down. For example, including the location and any specific amenities your RV Park offers can help target your keywords (ex. “Family-friendly campground in Wisconsin.”)
Tip 2: Strengthen Meta Descriptions
Meta descriptions should contain your keywords
A meta description is a small description of what your webpage contains: it’s basically a summary of your business’s webpage in ~160 characters. These must also focus on keywords, and for specific businesses like RV Parks, it’s important to have the right keywords in the meta description.
Help guide customers from page to page
Proper meta descriptions not only help in search result rankings, but they also give your prospective customers a summary of exactly what they may be looking for. Customers want it easy; they don’t want to spend a long time browsing for campgrounds—they want to find answers easily and the solutions fast.
Tip 3: Be Unique
Search engine bots search for unique content
It’s tough for your campground to be unique from the other local competition in your industry. However, the content on your RV Park website should aim to be unique and somewhat different from the rest in order to stand out in the search rankings. Google and other search engines search for original content when their bots are crawling sites; every site in a specific industry that has similar webpage copy will likely blend in, and the bots won’t declare those pages as original or unique. Don’t expect your campground website to appear high on the search rankings if it sounds exactly like every other campground website!
Tip 4: Stay Active Everywhere Online
The more online activity, the better
Your RV Park has to stay active online if you want to climb search rankings and make a name for yourself on places other than your website. You can improve your local search by using data aggregators, or you can manually create listings on tons of directory sites.
Online mentions increase search engine influence
One thing many smaller businesses fail to understand is that business pages on reputable websites are important! Social platforms like Facebook, Google+, LinkedIn are an easy way for your business to index your name across various sources on the web. Likewise, review sites are very important! The more your campground or RV park is mentioned online, the greater the influence you will have on search rankings.
Tip 5: Blog
Blogs help keep web content fresh
Blogs are not only fun to write, but also a way to continuously produce new website content. Google’s algorithm specifically calls for continuous web content and publishing if your campground or RV Park wants to appear high on the search rankings. Google is pushing web developers and content writers to keep websites from getting irrelevant or outdated, making content marketing a healthy company strategy.
Blog with a strategy in mind
Your campground should establish a blog plan. Think about topics that can benefit your customers, like “How to Pitch a Tent” or “5 Campfire Safety Tips” or “How to Safely Tow Your Trailer.” These types of articles are relevant, and you can load them up with keywords relevant to your campground or RV park. Tools such as WordPress, Medium, and Ghost are all super useful in order to easily get started with blog publishing.
A blog presents a huge opportunity
It could be a funny blog, or serious industry stories, as long as the content that you are producing focuses on the campground and RV Park industry. Don’t believe us that blogging is important? Here are 58 reasons why businesses should run a blog.
Conclusion: Content is Key
Whether it’s keyword planning for the content you write, writing great meta descriptions, or blogging, it all involves the production of content. That’s because the content is key. Implement these strategies and monitor your rankings. There are a variety of SEO tools, both free and paid, that your campground or RV park can use to do so. While your rankings won’t shoot up overnight, your campground has a huge opportunity to improve your search engine rankings and outrank your competitors to get more business through your doors.