Listen to this article:
Listings are an online summary of essential information for your campground that serve as a pretty powerful tool to help campers and potential guests find you online and in real life. Here’s what you need to know to have a basic understanding of what they are:
No, we didn’t fall asleep on the keyboard while writing this article. NAP+W is an acronym that explains all the information that should be included in business listings on the internet. It is also the formula we use (as a marketing company) to determine what is a listing and what is merely a mention of your campground.
These four pieces of information are the business listings starter-pack so to speak. They provide the primary information potential customers need to have in order to research, contact and locate your business. As more information begins to move online and guests expect more, what is included in these listings will continue to expand.
Want to score some major bonus points for your park? Include information like hours of operation in business listings—it’s what consumers are most interested in!
Will the listings I create work?
The effectiveness of a business listing depends on the information’s presence and accuracy. Listings are available through a variety of sources, including search engines (Google, Bing, Yahoo), online directories (CitySearch, TripAdvisor, Yelp) and maps, or social sites (Facebook, Instagram, Twitter). When it comes to listings presence, more is definitely better. Availability on as many sources as possible will create multiple avenues for consumers to find your RV Park. But (and this is a big but), presence only pays off if the listings are accurate. Listings are accurate if the information is correct and consistent across all potential sources, with your campground website being one of the most important. Seems easy enough, right?
Why are listings important for my campground?
Listings with good presence and accuracy will undoubtedly pay off for your campground in the long run. Here’s how:
No more hide and seek with campers
Just as the brightly lit bat signal guides everyone’s favorite caped crusader (that’s right Superman, we said it!), accurate and readily available listings will help guide campers right to your campground‘s entrance.
Look, they even have similar shapes. Coincidence? We think not…
If a business’s listing is incorrect or missing, the majority of consumers will feel less confident about the brand, likely leading them to choose a competitor’s product or service. The availability of accurate listings ensures customers can find campground locations while they’re open for business. This means money in the campground owner’s pocket and, just as importantly, it means the business can be reviewed. Plus, specifically for RV Parks, it also means your guests know to arrive on time, so you don’t have to wait up half the night for them to get there.
“In my humble opinion…”
An ample review strategy is an essential tool for developing a campground‘s online reputation and fostering customer loyalty. Reviews allow guests to communicate their experience with an RV Park to potential campers who might stay in the future, but if consumers can’t find a business listed online, their opinion of it won’t be well-informed. Accurate listings create the opportunity for transparency between campgrounds and guests in the form of reviews, and the availability of this information will help increase an RV Park’s visibility.
All aboard the search engine
Consistent, accurate listings and the generation of reviews will directly benefit a business’s visibility by boosting its ranking in local search engine results. Search engine optimization is a sophisticated tool, so why not take advantage of it by simply ensuring your campground is listed accurately! Increased visibility means more guests, and what campground owner doesn’t want that?